My true gift is empowering leadership, prosperity and success in others

Breakthrough Coaching & Reinvention Solutions for Your Career and Life

Smart Leaders Invest in Their Personal Growth & Professional Success

Executive Coaching

Coaching and career reinvention solutions for emerging leaders and executives


Resume Coaching

Master resume writing and coaching for experienced professionals.


Business Coaching

Private coaching programs for solopreneurs and consultants


Come Out from Under the Radar…

entrepreneurYou are Finally Ready to Make a Move

Whether that means increasing momentum in your career, becoming your own boss or doing more to share your passion with the world. You have reached the right place.

Does this sound like you?

  • You’re not confident with “selling” yourself despite your strong achievements, leadership strengths and rock-solid reputations
  • You’re in a career transition, job searching for the first time in 20+ years and feel like you’re spinning your wheels
  • You’re feeling stuck in your career progression and need help getting on the right track to reach your goals
  • You’re familiar with executive/leadership branding, but not sure how to leverage those strategies to advance your career

If this is YOU then you’re not alone, and yes, a solution is right at your fingertips.

You’re an executive, emerging leader or senior professional looking to take your career in a whole new direction, I can help you get there from where you are now.

My strategic executive and career reinvention coaching programs are designed to help professionals like you:

  • Increase your leadership impact, influence and value in the workplace
  • Identify key strategies to gain traction so you can advance up the corporate ladder faster
  • Leverage your brand strengths and expertise to confidently outcompete your peers
  • Attract new career opportunities that align with your passion, purpose and interests

Ready to go from stagnant to successful? It all starts with a conversation

Book a discovery session with Abby today

Know your strengths, embrace your worth and love what you do…it’s possible with the right coach

Abby Locke, The Brand Brilliance CoachI am Abby Locke, Executive and Career Reinvention Coach. I was once where you are…in 2005, I left my stable 9-to-5 and started my own company.

I can clearly remember the moment in life when I decided to stop playing small. My thoughts shifted, my personal world changed and my entire outlook on life, success and growth was elevated.

It didn’t start out that way. You see, for many years, I kept moving from job to job, doing the “right” thing, hoping each time that something inside me would spark.

The reality was this…I knew deep down inside what I wanted to do more, but kept making excuses. I tried to convince myself that staying in safe, comfortable zone was fine.

Well, 1997 rolled in and epiphany came with it. I finally woke up and made a commitment to stay true to my purpose and go for my BOLD dreams. I have never looked back and have no regrets.

Today, I run a six-figure coaching and consulting business that boasts a global clientele. Now, I am passionate and committed about talented professionals leverage their strengths and passion to live their best life.

Abby is a fantastic personal brand coach!

“What defines her best from the myriad of other brand coaches is that she delivers on her promise to build power brands that helps executives advance with confidence and clarity. She is a great listener, very focused and strategic. Most important, she gives hope in the situations when you need it most.” – M. Barnes, Global Communications Advisor

Book a discovery call with Abby today »

Who I Serve

abby-locke-rulerWe are a perfect match if you are…finally ready to operate from your passion, walk in alignment with your gifts and strengths achieve your biggest, boldest professional goals. 

  • Women leaders who want recognition and success through a bigger salary, bonus or title
  • New supervisors who need to increase their leadership impact and strengthen team performance
  • Senior-level professionals with 15+ years management experience who want to reach new career levels
  • Emerging leaders who want to break past the managerial roles and be better positioned for executive roles
  • Mid-career professionals who want to leverage their corporate experience into new consulting career
  • Progressive careerists who have reached crossroads in career and need strategic direction about what’s next and what’s best

I guide my clients forward to dramatic growth and “never-imagined success goals.

What You Can Expect

I teach you what to focus on (and what to let go of) to grow your career. I serve as your trusted adviser, your sounding board, your “safe zone,” and your cheerleader.

I’ll hold you accountable and as powerful at all times to help you move forward! More importantly, I’ll be your voice of reason and “reality check” – holding bold, courageous conversations with you when needed.

I highly recommend Abby as a career and brand strategist.

“Abby is both a creative thinker and influential collaborator with a unique writing ability to bring your competitive positioning to life. Her exclusive branding system is a powerful, impactful journey that will introduce you to yourself along the way to establishing your value proposition and setting you apart from the crowd.” – L. Prout, CIO

Abby is gifted when it comes to helping her clients clearly
and powerfully market themselves professionally.

“Her process guides you to capture not the ‘what’ of what you’ve done, but its impact/value to an organization. One walks away with a strong ability to convincingly articulate one’s professional value.” – E. Lebrun, Senior Consultant

What do you want to be celebrating a year from now?

Book a discovery call with Abby today »