My true gift is empowering leadership, prosperity and success in others

Breakthrough Coaching & Reinvention Solutions for Your Career, Business & Life

Smart, Success-Driven Women Invest in Themselves

Executive Coaching

Coaching and career reinvention solutions for today’s women leaders and executives


Business Coaching

Private and group coaching for women in business (solopreneurs and consultants)


Executive Resume Writing

Career marketing and branding documents for emerging women leaders.


Come Out from Under the Radar…

entrepreneurYou are Finally Ready to Make a Move

Whether that means increasing momentum in your career, becoming your own boss or doing more to share your passion with the world. You have reached the right place.

Does this sound like you?

  • You’re passionate about helping others and making an impact in the world, but not sure where to start
  • You’re full of creative ideas, but missing a clear plan to generate consistent business income right now
  • You’re feeling stuck in your career progression and need help getting on the right track to reach your goals
  • You’re realizing that your executive resume is outdated, but not sure how to translate your experience into a powerful document

If this is YOU then you’re not alone, and yes, a solution is right at your fingertips.

If you’re an executive or woman leader looking to take your career in a whole new direction, I can help you get there from where you are now.

My strategic executive and career reinvention coaching programs are designed to help professionals like you:

  • Increase your leadership impact, influence and value in the workplace
  • Attract ideal clients who want your expertise as consultant/advisor
  • Leverage your brand strengths to confidently outcompete your peers
  • Identify career opportunities that align with your passion

Ready to go from stagnant to successful? It all starts with a conversation

Book a discovery session with Abby today

Know your strengths, embrace your worth and love what you do…it’s possible with the right coach

Abby Locke, The Brand Brilliance CoachI am Abby Locke, Executive / Career Reinvention Coach and Master Business Coach. I was once where you are…in 2005, I left my stable 9-to-5 and started my own company.

I can clearly remember the moment in life when I decided to stop playing small. My thoughts shifted, my personal world changed and my entire outlook on life, success and growth was elevated.

It didn’t start out that way. You see, for many years, I kept moving from job to job, doing the “right” thing, hoping each time that something inside me would spark.

The reality was this…I knew deep down inside what I wanted to do more, but kept making excuses. I tried to convince myself that staying in safe, comfortable zone was fine.

Well, 1997 rolled in and epiphany came with it. I finally woke up and made a commitment to stay true to my purpose and go for my BOLD dreams. I have never looked back and have no regrets.

Today, I run a six-figure coaching and consulting business that boasts a global clientele. Now, I am passionate and committed about women leverage their strengths and passion to live their best life.

Abby is a fantastic personal brand coach!

“What defines her best from the myriad of other brand coaches is that she delivers on her promise to build power brands that helps executives advance with confidence and clarity. She is a great listener, very focused and strategic. Most important, she gives hope in the situations when you need it most.” – M. Barnes, Global Communications Advisor

Book a discovery call with Abby today »

Who I Serve

abby-locke-rulerWe are a perfect match if you are…finally ready to operate from your passion, get paid what you are worth, and achieve the business or career of your dreams.

  • Women leaders and executives who want more recognition and a bigger salary, bonus or title
  • Corporate executives making the leap for stagnant, 9-to-5 job job to entrepreneur track
  • Retiring professionals who want to launch a second act career and not sure where to start

I guide my clients forward to dramatic growth and “never-imagined success goals.

What You Can Expect

I teach you what to focus on (and what to let go of) to grow your career. I serve as your trusted adviser, your sounding board, your “safe zone,” and your cheerleader.

I’ll hold you accountable and as powerful at all times to help you move forward! More importantly, I’ll be your voice of reason and “reality check” – holding bold, courageous conversations with you when needed.

I highly recommend Abby as a career and brand strategist.

“Abby is both a creative thinker and influential collaborator with a unique writing ability to bring your competitive positioning to life. Her exclusive branding system is a powerful, impactful journey that will introduce you to yourself along the way to establishing your value proposition and setting you apart from the crowd.” – L. Prout, CIO

Abby is gifted when it comes to helping her clients clearly
and powerfully market themselves professionally.

“Her process guides you to capture not the ‘what’ of what you’ve done, but its impact/value to an organization. One walks away with a strong ability to convincingly articulate one’s professional value.” – E. Lebrun, Senior Consultant

What do you want to be celebrating a year from now?

Book a discovery call with Abby today »