Category: Consultant Branding & Marketing

Personal branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about so that you have consistent career marketing messages and brand communications. Branding is not just about you being better than your competition (colleagues, coworkers, connections). It’s about getting your prospective employers and recruiters to identify you as […]

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While starting your own business can be relatively easy, but it’s a lot harder to stay committed and optimistic when things get challenging. Staying the course, having a positive mindset and pressing through the obstacles are all key strategies for having a successful and profitable consulting business. But what are practical, easy-to-implement tactics that you […]

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