I had the pleasure of working with a new client today and as we went through the personal branding strategy session, I challenged her with this question: “If an employer has several candidates who are qualified and have strong sales achievements, why should they pick you?” She seems a little stumped at first. After all, […]
Personal branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about so that you have consistent career marketing messages and brand communications. Branding is not just about you being better than your competition (colleagues, coworkers, connections). It’s about getting your prospective employers and recruiters to identify you as […]
Stop making light of your career achievements and take credit for what you have done “Oh, it was not a big deal” “That feels so natural for me, I didn’t have to think about it” “I can do that with my eyes closed and one hand behind my back” Do any of the above phrases […]
If your job search strategy keeps running into a brick wall or you keep getting calls for lower paying positions, it may be time to re-think your executive resume strategy. One key reminder is that your executive resume is a strategic marketing tool. Your resume’s main objective should be a “Sell Me” not “Tell Me” […]
Maybe you are at a crossroad in your career and wondering if you are cut out for leadership roles. We all secretly wonder inside if we can be a great leader, but is it something we are inherently born with or can we be trained to become good leaders? Just about every parent universally hopes […]
Who doesn’t love a great story? From what we see on TV, read in books and magazines and observe in movies, the storytelling theme to make an impact, drive change or motivate action comes through time and time again. We like stories so much that even fiction motivates us and pulls at our emotions. Part […]
You are out there doing the right thing. You’re talking to prospective clients, expanding your network and making great connections with key decision makers. That’s great and I commend you for that…but what happens after that? Do you have an updated LinkedIn profile? Is there a website with compelling copy that you send them to? […]
Well, now that I got your attention, let’s be real. Becoming a successful consultant does not happen overnight, but what if you had to get up and running very quickly? How would you raise your profile, let others know about you, and open “yourself” business in a very short period of time? Thanks to technology […]
Whether you are pressing through on your executive job search or working to enhance your online brand, having a strong LinkedIn profile is a vital tool for you. Too many executives do fail when it comes to building an effective and well branded LinkedIn profile.
They say you never get a second chance to make a first impression. Whether it’s a letter that accompanies your direct job application, is used for networking or is for introductions to an executive recruiter, it is a critical part of your brand presentation and career marketing.