Category: Personal Branding

I had the pleasure of working with a new client today and as we went through the personal branding strategy session, I challenged her with this question: “If an employer has several candidates who are qualified and have strong sales achievements, why should they pick you?” She seems a little stumped at first. After all, […]

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Personal branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about so that you have consistent career marketing messages and brand communications. Branding is not just about you being better than your competition (colleagues, coworkers, connections). It’s about getting your prospective employers and recruiters to identify you as […]

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